EIS Inc., one of North America’s leading distributors, creates easy, frictionless, and enjoyable online shopping experiences.
– Bonnie Bergkessel, Director of Digital Marketing, EIS
CLEVELAND, OHIO, USA, October 7, 2021 /EINPresswire.com/ – Xngage LLC, a digital commerce services company, recently helped relaunch the EIS website for industrial buyers and sellers (www.eis-inc.com.) EIS Inc. is a leading North American distributor of process materials as well as production supplies, manufactured solutions and value-added services. Their goal in 2021 was to improve the e-commerce channel alongside their traditional channels and improve B2B shopping experiences. Xngage designed and implemented the new website by leveraging Optimizely B2B Commerce platform technology to acquire new functionality and increase efficiency for B2B buyers and sellers.
Customers of EIS Inc. want e-commerce to be easy, frictionless, and enjoyable. The new EIS website makes it easier to find, review and purchase large and complex orders for open and replenishment orders. According to Bonnie Bergkessel, Director of Digital Marketing for EIS, âBuyers are happy with this enhanced online experience – it helps them get some time back from their busy day. ”
Xngage started with a mapping of its digital ecosystem. With multiple ERP platforms and multiple storefronts, EIS needed a solution that enabled multiple cloud instances. Xngage has developed a strategy to take advantage of the flexibility of the Optimizely platform to connect multiple datasets in the cloud. It has helped customers access and purchase products faster. In addition, Xngage leveraged the Optimizely Mobile VMI solution to improve services such as inventory management and to integrate with customer service programs. With a better overall system, EIS was able to better leverage marketing tools to increase awareness and convert buyers faster, resulting in better ROI.
The transformation was also a victory for the internal EIS teams. To help field sales force professionals, teams have focused on digitally assisted sales. As Bergkessel says, âWe wanted the digital commerce experience to give buyers self-service options or connectivity to our sales team when they need it most. A new cloud-based commerce and content system – which also incorporates business logic – is now making it a reality.
EIS Inc. is a leading North American distributor of processing materials and production supplies, manufactured solutions and value-added services. For more information visit www.eis-inc.com.
Xngage, LLC is a professional services company focused on successful B2B digital commerce for manufacturers and distributors. They merge digital strategy with execution, deliver innovation and drive cloud adoption to transform customers’ technology ecosystems. For more information visit www.xngage.com.
Kathleen Leigh Lewarchick, Vice President of Marketing
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