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Nicole Kidman reacts to the popularity of her viral AMC ad

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Nicole Kidman is finally responding to the fan fervor around her viral AMC ad that includes lines like “grief feels good in a place like this.”

Nicole Kidman shares her response to the viral AMC Theaters ad she took part in. The Australian actress has been a mainstay in cinema for decades. The quadruple Oscar nominee (she won 1 for her role in the 2002 film Hourslisten)) first rose to prominence in the thriller mortuary silence before acting in films like thunder days, Far, batman forever, and die for. More recently, she appeared in the animated series Liane Moriarty big little lies and Nine perfect strangers, as well as Aaron Sorkin’s showbiz biopic Be the Ricardos, released at the end of 2021.

However, anyone who’s been to an AMC theater recently will likely have seen her in the “We Make Movies Better” commercial recently. The ad airs immediately before each feature film premiere, and in its original one-minute cut features an eerily compelling vision of Kidman entering an AMC theater from a rainy, apocalyptically empty parking lot while wearing a striped pantsuit. scintillating and expertly delivering a dramatic monologue about the power of cinema. It inspired plenty of fan fervor across the internet, including a recut video showing Kidman watching a variety of horror movies while delivering his monologue, which includes lines like the iconic “somehow, grief feels good in a place like this.”

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While discussing her role as Lucille Ball in Be the Ricardos with The reading list, Nicole Kidman was asked about her take on the viral reaction to her AMC ad. She first explained how it happened, when she was approached by AMC to do a commercial and got into a fight Be the Ricardos cinematographer Jeff Cronenworth and Captain Phillips writer Billy Ray to help bring it to life. She was amused to learn how much fan fervor has lifted the ad beyond its mere origins and speculates it’s because fans can truly relate to the power of cinema, saying “It must not go away. We must have cinema.Read his full quote and check out the interview exchange below:


Kidman: Oh, the only reason I know of is because Adam Aron, the head of AMC, sends me these snippets saying, “Oh, thank you.” ‘Cause Jeff Cronenweth shot him and his brother and he shot [“Being the Ricardos”]. And the reason he shot was because I was doing Lucy, and then I said, “Look, I was asked to support AMC, would you agree? And he was like, “Yeah.” And then Billy Ray, a friend of mine, I thought, “Billy, can you do something, write something for us? Should we do this to support AMC? And Billy is like, “Hell yeah.” So that’s how it all happened, basically. And then I thought, “Gosh, I mean…” But I’ve never seen him in the theater or anything. I showed up to show a screening of Lucy, from “Being the Ricardos,” and Adam was there, but Adam is kind of a rock star. He is very popular.

Q: Well, I don’t know if you know this, but people love the phrase “Somehow grief feels good in a place like this” so much that they have it. printed on t-shirts.

Are you kidding?

Oh no. It’s true. Ask [your publicist]. She can send you stuff. It’s a thing.

Journalist: People printed it out and handed it out to a theater so they could read it with you before a movie.

What? No… But it’s a great line, isn’t it? It’s so true. Is that also true? I mean, talk about not feeling alone, sitting in a movie theater with a broken heart, and then watching something that breaks your heart again, and you’re like, “I’m not alone.” Please. It must not go away. We must have cinema.

Kidman also turned things around and said she hopes her next thriller The man from the north comes out correctly in theaters. This film comes from director Robert Eggers, who has previously directed The witch and Lighthouse. Kidman will star alongside Alexander Skarsgård, Anya Taylor-Joy, Björk, Ralph Ineson, Ethan Hawke and Willem Dafoe.

While Nicole Kidman might assume people take his publicity more seriously than they do, his love of filmmaking is clearly apparent. It’s certainly a surprise to learn what a creative hand she had in the video. However, it totally makes sense given the depth of his connection to his performance style.


Next: Being the Ricardos: Why Lucy Forgives Desi and the Ending Explained

Source: The Reading List

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